We help you build better AI

We're building SUPA - the ultimate data labeling, visualization, and insights platform designed to power your AI.

Our lightning-fast machine-led labeling platform integrates well with our diverse workforce to provide high-quality data at scale, making it the most cost-efficient solution for your business.

Employees from 8 nations
Annotations to date
AI workforce trained

Leadership team

Our vision is to help create purposeful AI for everyone, everywhere.

We believe human experts will always have a role to play in the AI lifecycle for years to come.

Mark Koh

CEO & Co-founder

3X Founder. Mark leads SUPA's growth efforts in building the largest hybrid human-machine system to automate the distribution of data related tasks for AI development. EY Entrepreneur of the Year finalist and an Ironman triathlete.

Isaac Tan

CPO & Co-founder

6+ years heading product in AI/ML. Isaac drives product development at SUPA, building data labeling infrastructure for machine learning that integrates deeply with human expertise. He is an active contributor to open source ai projects.

Susian Yeap

Head of People Ops & Co-founder

Over 10 years scaling operations at startups. Ex Accenture management consultant.

Steve Chong

Head of Business Development

6+ years developing clients and driving AI/ML business into SUPA. Steve believes good ideas can come from anywhere. He's an avid reader, loves durians and diving!

Rebekah Cheng

Product Design Lead

4+ years of Product & UX Design at SUPA. Rebekah loves people and using design to make their lives better. She loves God, good coffee and London (where she grew up).

Min Lee

Client Success Lead

5+ years of client servicing and client success experience in the AI industry. Enjoys thinking about big ideas, strategy, and philosophy.

Daniel Kee

Head of Finance

Held roles at PwC, Zoopla and Rio Tinto. He has over 10 years of experience in finance operations, planning and analysis with a commercial focus before joining SUPA.

Jonathan Chu

Head of Delivery

13+ years in consulting with a focus on change management and people development. Passionate about everything especially wagyu beef and karaoke.

Trusted by machine learning teams worldwide

Bryce Wilson
Data Engineer at Black.ai

Consistent support

If there's one thing that makes SUPA stand out, it's their commitment to providing consistent support throughout the data labeling process. The team actively and efficiently engaged with us to ensure any ambiguity in the dataset was cleared up.

Jonas Olausson
Data Engineer at Black AI
The best interface for self-service labeling.

Everything from uploading data to seeing it labeled in real time was really cool. This is just way simpler to use compared to Amazon Sagemaker and LabelBox. I was also very impressed with how the platform delivered exactly what we needed in terms of label quality.

Sravan Bhagavatula
Director of Computer Vision at Greyscale AI
Launch a revised batch within hours

I was also able to view the labels as they were being generated, which gave me quick feedback about the label quality, rather than waiting for the whole batch. This replaced my standard manual QA process using external tools like Voxel's Fiftyone, as the labels were clear and easy to parse through in real-time.

Sparsh Shankar
Associate ML Engineer at Sprinklr
Really quick

The annotators were really quick. I would upload and 5 minutes later - 10 images done. I checked 5 minutes later - 100 images done.

Puneet Garg
Head of Data Science at Carousell
Good quality judgments

The team at [SUPA] has been very professional & easy to work with since we started our collaboration in 2019. They've provided us with good quality judgments to train, tune, and validate our Search & Recommendations models.

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Let us walk you through the entire data labeling experience, from set up to export

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