SUPA started back in 2014 in the personal concierge industry – helping people complete tasks. A few years (and many experiments) later, we found our niche in data labeling for machine learning.
We're a 30+ team of big dreamers with a united vision to empower humans to work faster, smarter and more efficiently through purposeful AI.
We are supported by 500 start ups, Iterative, Patamar Capital, Cradle and Axiata
We build and design by listening first, with a strong bias towards trying and failing fast.
Courage, Empathy, Growth Mindset, Grit & Perserverance, Ownership.
"We're here to build great tech and great people." – Mark Koh, CEO
We deliver over 1 million data points every week.
We maintain over 95% accuracy across ongoing projects.
We bring 8 years of proven expertise in data labeling and curation.
To start a project, fill out our contact form and tell us about your use case. We’ll schedule an initial consultation to understand your needs and tailor a solution just for you.
In a nutshell, data labeling for object detection, semantic segmentation, RLHF, classification, data curation and generative AI.
Yes! We have our own annotation platform for our clients and Project Managers to view tasks, review quality and manage workflows. Our proprietary suite of AI tools incorporates the latest in foundational models and features like automated pre-annotation and our innovative 'Magic Wand' tool.
We provide rigorous training for our annotators for every project. We track quality with an automated Quality Scorecard paired with a stringent QC process.
Our Pay As You Go rates start from $0.07 per bounding box, $0.18 per polygon. Speak to us for volume-based rates and a fully-managed data labeling service.
We're based in Kuala Lumpur, Malaysia and Singapore. Our clients are leading machine learning teams from around the world, operating in industries like agriculture, healthcare and retail.
Our annotators are from around Southeast Asia, South America and Africa. We have a stringent recruitment process that involves assessments, video interviews and more.
For rework that involves no deviation to the approved project guidelines, we correct the tasks with no additional charge. However, rework will be charged when new rules and changes to the agreed upon workflow are made.
